Why is the development of budget and bond issue campaigns a major function of public relations at the K-12 school level?
a. to secure media coverage of budgetary needs
b. to ensure the local education department is taking a proactive stance
c. to encourage local community involvement with the budget process
d. to affect public opinion
c. to encourage local community involvement with the budget process
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What is the benefit of a sports apparel company providing a university sports team with uniforms?
a. interacting with team fans b. generating brand recognition c. promoting its CSR efforts d. engaging with sports celebrities
The ______________________________ encompasses the purpose for which the audience is gathered, their shared expectations about what is to happen there, as well as both the physical location and layout of the event.
a. occasion b. culture c. venue d. analysis