Which of the following is a true statement regarding midrange alternatives?
A) Midrange alternative design strategies often do not involve computer technology; instead they focus on making paper flows more efficient or reducing redundancies in current processes.
B) Midrange alternative design strategies represent compromise solutions.
C) Functionality is the primary focus of midrange alternative design strategies.
D) Midrange alternative design strategies provide all the required functionality users demand with a system that is minimally different from the current system.
E) Midrange alternative design strategies provide all the desired features using advanced technologies that often allow the system to expand to meet future requirements.
B
Explanation: B) Midrange represents a middle point between the low which represents the least number of design components necessary to solve the problem and high which goes beyond just solving the problem.
CL
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In which of the following circumstances is an organization likely to engage in full partnerships with key consumers?
A) when the market has few customers and high margins B) when the market has a huge number of customers C) when the firm has a frequency marketing program D) when the firm has a large number of low-margin customers E) when the firm has few marketing resources at its disposal
Selective distribution strategies are most suitable for convenience products
Indicate whether the statement is true or false