If you are wanting your customers to be satisfied with your products, should you offer many choices or just a few options?
A) Maximizers would be more satisfied with more choices; satisficers would be fine with fewer choices.
B) Satisficers would be more satisfied with more choices; maximizers would be more pleased with fewer choices.
C) Fewer options would lead to higher levels of satisfaction.
D) More choices would make everyone happier.
Answer: B
Rationale: Satisficers were happier when there were more options and Maximizers were happier when there were fewer alternatives.
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