Which of the following statements about mobile websites is not true?
A) Mobile websites run on a firm's servers, just like a traditional website.
B) Mobile websites can be built using standard web tools such as server-side HTML, Linux, PHP and SQL.
C) Generally, mobile websites operate more quickly than traditional websites viewed on a desktop computer connected to a broadband office network.
D) Most large firms today have mobile websites.
C
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Which of the following provides a key in analyzing short-term business decisions?
A) focus on costs that do not change under two alternatives and on historic costs B) focus on qualitative data only and ignore future cash flows C) focus on sunk costs and quantitative data D) focus on relevant costs and use the contribution margin approach
The key figures in calculating the lifetime value of a consumer or set of consumers are revenues, costs, and retention rates
Indicate whether the statement is true or false