The principle of ________ is putting what you most want your audience to remember last

Successful candidates use the following techniques for answering interview questions EXCEPT:

a) They don’t initiate action—they follow the interviewer’s lead. b) They refer to the organization. c) They support their claims with examples and evidence. d) They have natural, but enthusiastic delivery.

Mark Twain said, "The right word might be effective, but no word was ever as effective as a rightly timed ________."

Fill in the blank(s) with the appropriate word(s).