During the second step of the P3 process, you are
A) Organizing your draft. B) Formatting content. C) Proofreading. D) All of the above. E) A and B.
E
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Which of the following is the main focus of a sales driven organization?
A) Creating and delivering customer value. B) Maximizing the profit generated. C) Increasing market share and volumes. D) Converting the marketing efforts to profits.
In exporting, problems with local marketing agents can be overcome by:
A. selling intangible property to a franchisee and insisting on rules to conduct the business. B. changing agents frequently. C. engaging in turnkey projects and exporting process technology to foreign firms. D. entering into cross-licensing agreements with foreign firms. E. setting up wholly owned subsidiaries in foreign nations to handle local marketing.