Booms and Bitner added 3 Ps to the traditional 4 Ps primarily in response to the growth of ________
A) technological innovations
B) service businesses
C) luxury marketing
D) not-for-profit, place, and event marketing
E) interactive media
B
Business
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For business presentations, time constraints are usually
A) rigid, permitting little or no flexibility. B) meaningless since audiences expect presenters to take extra time. C) imposed only on lower-level employees. D) not important if you are presenting to your colleagues. E) only a suggestion.
Business
Briefly describe the role of television as an advertising medium
What will be an ideal response?
Business