Developing interpersonal relationships, gaining compliance, and gaining understanding are

You should determine your purpose before determining which organizational pattern is the

best. Indicate whether the statement is true or false

You want to persuade a group of people who use one product to switch to your product. What must you learn about these people before selecting persuasive communication tactics?

a) You need to know what the audience thinks about the product they are now using, as well as what they think of your product. b) You need to take an inventory of every available communication tactic. c) You need to know about strategic communication. d) You need to watch for feedback from your audience.