One of the greatest drawbacks to using podcasts in business is
A) you'll need to purchase costly equipment before you can start.
B) the difficulty of finding people with good speaking voices.
C) the challenge listeners face when trying to find specific parts of the message.
D) the high cost of establishing a distribution network for podcasts.
E) the lack of portability.
Answer: C
Explanation: C) As you organize the content for a podcast, pay close attention to previews, transitions, and reviews. These steering devices are especially vital in audio recordings because audio lacks the headings and other elements that audiences rely on in print media. Plus, scanning back and forth to find specific parts of an audio or video message is much more difficult than with textual messages.
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