What do the most successful global marketing managers realize?
a. It is imperative that every message be completely customized to each subculture.
b. Translation and possible miscommunication of promotional messages can occur.
c. Consumers' cultural environments play a large role in the communication process and affect decoding.
d. Any message can be considered uniform by easily translating the message into all other languages.
Ans: b. Translation and possible miscommunication of promotional messages can occur.
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The balance sheet contributes to financial reporting by providing a basis for all of the following except
a. computing rates of return. b. evaluating the capital structure of the enterprise. c. determining the increase in cash due to operations d. assessing the liquidity and financial flexibility of the enterprise
The account names in the chart of accounts are standardized and thus are the same for all businesses.
a. true b. false