What pressures do organizational leaders feel in the area of sustainability?

What will be an ideal response?

A recent survey of top executives revealed that 93 percent of the CEOs believe that sustainability issues are critical to the future success of their companies, and 91 percent of them will employ new technologies (renewable energy, energy efficiency, information and communication) over the next five years. Further, 88 percent of the CEOs believe that they should be integrating sustainability through their supply chains; however only 54 percent believe that it has been achieved. Sustainability is not the easiest strategy for which approval can be gained from most boards of directors. Directors often need some sort of demonstrable return on investment to justify the costs. For sustainability efforts, however, managers must have a long-term view that accepts lower returns in the near future to improve the chances of survival and better returns in the future.