When Procter and Gamble added a new laundry detergent in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a:
A) brand extension
B) family brand
C) flanker brand
D) complementary brand
C
Business
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Print advertising, newspapers and magazines, is generally acknowledged as the most powerful advertising medium
Indicate whether the statement is true or false
Business
The most thorough and complete evaluation approach is the __________ evaluation
A) peer B) self C) superior's D) 360 degree evaluation
Business