When Procter and Gamble added a new laundry detergent in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a:

A) brand extension
B) family brand
C) flanker brand
D) complementary brand

C

Business

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Print advertising, newspapers and magazines, is generally acknowledged as the most powerful advertising medium

Indicate whether the statement is true or false

Business

The most thorough and complete evaluation approach is the __________ evaluation

A) peer B) self C) superior's D) 360 degree evaluation

Business