In terms of the external information search process, the extent to which a stimulus or task is relevant to a consumer's existing need determines the:
A) ability to search
B) need for cognition
C) search methods
D) level of involvement
D
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The Baldwin Company, in its master budget for 2019, predicted total sales of $160,000, variable costs of $48,000, and fixed costs of $52,000 ($24,000 manufacturing and $28,000 nonmanufacturing). Actual sales revenue for 2019 turned out to be $180,000. Actual costs were as follows: variable, $54,000, and fixed, $50,000. (1) What was the total master (static) budget variance for 2019? (Note that this variance is also referred to as the total operating income variance.) (2) Was this total variance favorable (F) or unfavorable (U)?
Total Master (static) Budget Variance:
Insurance policies written on an all-risk (open-perils) basis cover all perils.
a. true b. false