The additional amount of premium paid for an accidental death benefit rider on a whole life policy does not:

Which of the following observations would be the strongest evidence that Marshall Manufacturing has adopted knowledge technology?

A. Marshall has initiated a program that allows each employee to sign up for advanced training in the use of spreadsheets, word processors, graphics programs, and other types of software.
B. Marshall's customers can place orders for its products directly from the company's Internet website.
C. Marshall has installed software that searches a variety of databases online for information relevant to each employee's current assignment and sends the information to the appropriate employee's e-mail address.
D. Marshall has provided all of its employees with a personal computer.

Kristy's Decorations Inc is a firm that manufactures and sells Halloween decorations in Oakland. The firm starts heavily advertising its products during September and October, and sets up temporary shops in various neighborhoods during this period

After Halloween is over, the firm does not direct any messages to its target customers till the next year. In this example, Kristy's Decorations Inc uses which of the following marketing communications strategies? A) a distributed frequency strategy B) a gross frequency strategy C) an umbrella strategy D) a concentrated frequency strategy E) a heavy-up message strategy