What are the two significant challenges marketing researchers will face as a result of the passage of NAFTA?
What will be an ideal response?
First, as manufacturing and markets assume a regional focus, service providers will be forced to do the same to achieve consistent results and quality. Researchers, both those internal to product operations and their outside suppliers, must follow this trend for a regional, quality approach. A top-down approach to marketing research will result in company executives becoming increasingly involved in marketing research. Secondly, marketing researchers must remain flexible to handle local conditions.
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When making capital budgeting decisions, the manager should utilize the marginal tax rate for the company instead of the average tax rate
Indicate whether the statement is true or false
Which of the following is not a characteristic of an experiment where the binomial probability distribution is applicable?
a. The experiment has a sequence of n identical trials b. Exactly two outcomes are possible on each trial c. The trials are dependent d. The probabilities of the outcomes do not change from one trial to another