Rather than merely counting media exposures, a better measure of marketing public relations effectiveness is the ________
A) number of promotional tools required
B) effect it has on its market capitalization
C) change in product awareness, comprehension, or attitude
D) changes observed in media behavior
E) impact it has on the company's market share
C
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According to the Ruxton and Harvey article, Understanding Intercultural Communication…, which of the following reasons is not a valid argument for the need to develop more flexible inter-cultural communication patterns?
a. Today, more organizations conduct international business over the phone and/or over the Internet. b. English is the language of business. c. All members of any specific culture do not necessarily share the same communication styles or patterns. d. Being a skilled inter-cultural communicator can make an employee more valuable to anorganization.
Budgets tend to be like a planning guide containing a control mechanism for a supervisor
Indicate whether the statement is true or false