Which of the following statements is true of direct marketing?
A) Direct marketing is also referred to as referral marketing.
B) Salespersons are compensated for other salespeople they recruit.
C) Direct marketing offers sellers a low-cost alternative for reaching their markets.
D) Direct marketing involves two or more intermediaries.
E) In direct marketing, consumers earn a commission every time they buy a product.
C
Business
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What should be the current price of a stock if the expected dividend is $5, the stock has a required return of 20 percent, and a constant dividend growth rate of 6 percent?
A) $25.00 B) $35.71 C) $19.23 D) $37.86
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OXO's mission is "to create innovative consumer products that make everyday living easier." Is this a market-oriented mission statement?
A. Yes B. No
Business