A marketer using information for a company's database of customer information such as previous inquiries, transactions, and servers is using a(n) ________

A) house file
B) PURL
C) ROI
D) outside list
E) inside sale

A

Business

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Teams that have a 1:1 ratio of positive to negative interactions tend to be more successful than teams that have a 6:1 ratio of positive to negative interactions

a. True b. False

Business

In the Memphis Police Department case study, predictive analytics helped to identify the best schedule for officers in order to pay the least overtime

Indicate whether the statement is true or false

Business