Assume that you are a regular customer of a grocery store.Which of the following best describes the descriptive analytics component used by the store to make you a more valuable customer?
a. Storing information about you and loading it into data warehouses
b. Investigating correlations, sampling customer data, and summarizing data
c. Determining thegrocery item that you will most likelypurchaseon your next visit
d. Offering coupons or discounts to maximize sales or profits
B
Business
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The plan for rebuilding the downtown area was approved but the funding is not available until next year
What will be an ideal response?
Business
________ calls for dividing the market into regions, states, counties, cities, or even neighborhoods
A) Benefit segmentation B) Geographic segmentation C) Demographic segmentation D) Psychographic segmentation E) Occasion segmentation
Business