Conducting international marketing research is much more complex than domestic marketing research

The low cost of a direct sales force acts as an incentive for establishing direct distribution in a new market

Indicate whether the statement is true or false

Which of the following statements about Gen Yers is true?

A) They are selective, confident, and impatient. B) They are more likely to associate retirement with "the beginning of the end". C) They are more pragmatic and individualistic. D) They were born between 1964 and 1978. E) They were the first generation to find surpassing their parents' standard of living a serious challenge.