To help launch a new socially conscious children’s KidsCares television network, PR Firm CSRx created an interactive World Rescue bingo game. Parents print the World Rescue Bingo card. For the first month of programming, children look for a special rescue code to appear during their favorite new shows and match the code to the bingo card. Three codes matched down, across, or diagonally wins. Children enter the winning codes into a child-safe World Rescue Decipher app and learn which World Rescue KidsCares will be donating to: Project Water, Doctors Without Borders, or Endangered Species Adoptions. No purchase is required to play. Which type of corporate social responsibility engagement does this represent?
a. community volunteering
b. corporate social marketing
c. cause-related marketing
d. cause promotions
d. cause promotions
Communication & Mass Media
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When the parties in conflict give up part of what they want to achieve partial satisfaction in meeting their goals, they engage in the
a. avoiding conflict style. b. accommodating conflict style. c. competing conflict style. d. compromising conflict style. e. collaborating conflict style.
Communication & Mass Media
In general, superiors in organizations tend to
a. use forcing or competitive conflict strategies. b. avoid problems. c. use compromise to manage conflict. d. smooth over problems. e. All of the above
Communication & Mass Media