What are the services offered to manufacturers and consumers by retailers in a one-level distribution
channel structure?
What will be an ideal response?
A one -level distribution channel structure includes one intermediary, the retailer. Retailers offer value -added
services to both the manufacturer and the customer. Manufacturer-related services include tasks such as order
processing (placement and returns of orders), market research (gathering information from customers), and co-op
advertising (creating communications with manufacturers to stimulate demand). Customer-related services
include tasks such as consulting (advising customers on products and services), financing (negotiation on final
price, as well as loan preparation), and installation (setting up new products and services).
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