In dealing with business models, managers need to consider only quantitative data while making decisions in practice

Sales of woollen clothing usually increase during the winter season and decline thereafter. This is an example of ________ demand

A) irregular B) declining C) impulse D) latent E) negative

According to the text, organizational publications offer many advantages. Which of the following is NOT one of these?

A. They provide information to employees who don't use computers at work. B. They are versatile and can deliver specific and detailed information to narrowly defined target publics. C. They give sponsoring organizations a means of uncontrolled communication. D. They let the company go on record with its positions on specific issues. E. They offer a two-way communication channel.