How can blogs be used effectively in public relations and advertising?
What will be an ideal response?
Public relations practitioners can sidestep mainstream media outlets and speak directly to the public through a blog. Marketers or advertisers can use a blog to reach niche communities that have an interest in their organizations or products, providing them with content unavailable in other venues.
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Which of the following statements best describes the processes of analytic coding?
a. keeping track of the sources of textual data b. deriving categories from the processes described in the reflexive journal c. deriving categories of meaning from textual data d. creating a profile of the textual database
"Female bosses are more nurturing. I know because I've had two of them." This is an example of which of the following fallacies of reasoning?
A) transfer
B) appeal to tradition
C) straw man
D) anecdotal evidence