Pronouns must ________________ with the persons or objects to which they refer

a. agree in gender
b. agree in number
c. agree in action
d. agree in tone

a

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A combined ratio greater than one (or one hundred percent) indicates profitable underwriting.

a. true b. false

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Of the following methods of evaluating advertising and ad campaigns, the one that has the most promise for the future is:

A) advertising tracking research B) copytesting C) online cookie analysis D) cognitive neuroscience

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