Which of the following is not an example of an effective response to the changed environment affecting direct selling?
a. placing greater emphasis on workplace, as opposed to home-based, sales
b. supplementing direct selling with Web-based sales
c. reducing sales commissions to encourage direct salespeople to become more productive
d. hiring community residents to gain access to developments and housing complexes that block nonresidents
c
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Creating global brands requires a different kind of marketing effort than to create one or two national brands
Indicate whether the statement is true or false
Which of the following statements is FALSE?
A) Recently, shareholders have started organizing "no" votes. That is, when they are dissatisfied with a board, they simply refuse to vote to approve the slate of nominees for the board. B) One early study of proxy contests found that the announcement of a contest increased firm stock price by 8% on average, even if the challenge was eventually unsuccessful and the incumbents won reelection. C) Shareholders' only real role in governance is in electing the directors of the company. D) Perhaps the most extreme form of direct action that disgruntled shareholders can take is to hold a proxy contest and introduce a rival slate of directors for election to the board.