Activities of channel management that require motivating customers to ask for your brand by name are referred to as ________ activities
A) vertical
B) push
C) horizontal
D) pull
B
Business
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A commercial package policy:
A) covers packages in transit B) is one in which two or more coverages are combined C) both A and B above D) none of the above
Business
A prototype
A) is expensive to create and is therefore only created once user needs are well-defined. B) is making an internal and external review of the system to be analyzed, noting that users may not use the existing AIS as intended. C) is typically created during the physical design phase of systems development. D) can be used to help users identify and communicate their system needs.
Business