Which of the following is used to automate the analysis of customer information and how might they be influenced by marketers?
A) Data mining
B) Brand competition
C) Customer relationship management
D) Relationship marketing
E) Data warehousing
Answer: A
Explanation: A) Data mining automates the massive analysis of data by using computers to sift, sort, and search for previously undiscovered clues about what customers look at and, react to and how they might be influenced.
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________ allows the company to discover who its target markets are, how they behave, and what they need or want. It also enables the company to respond appropriately, coherently, and quickly to different customer opportunities
A) Network management B) Supply chain management C) Marketing management D) Customer relationship management E) Total quality management
According to the text, ________ means that all the objects fall into one of the classes
A) mutually exclusive B) collectively exclusive C) mutually exhaustive D) collectively exhaustive E) object non-overlap