Contribution margin is the difference between unit price and the variable cost rate, or per unit revenue minus the per unit variable cost.

The best thing you can do regarding timing is:

A) give customers a general idea but allow yourself some wiggle room. B) give customers a specific deadline that you know we can beat. C) tell customers what you think they want to hear about timing and then do your best to make it. D) avoid giving any indication about timing unless the customer really pushes for it.

In ________ marketing, the firm operates in several market segments and designs different products for each segment

A) individual B) undifferentiated C) differentiated D) concentrated E) niche