How could the Internet of Things benefit marketers?
What will be an ideal response?
The Internet of Things refers to a system in which everyday objects are connected to the Internet and able to communicate information about their performance and use. Through the Internet of Things, marketers could have access to information about how consumers actually use products every day–information that previously needed to be acquired through costly traditional market research–and then use that information to develop consumer insights.
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Which of the following approaches is used by companies implementing a market development
growth strategy? A) expanding to a new class of buyers B) targeting a competitor's customers C) increasing purchase frequency D) increasing purchase amount
According to the theory of bureaucratic behavior, the objective of bureaucracy is
A) to maximize its own welfare, meaning that it seeks additional power and prestige. B) to maximize consumers' surplus, meaning that it seeks additional regulatory powers. C) to protect the industry it regulates, meaning that it seeks additional regulatory powers. D) none of the above.