Reckless Void just launched their debut album. The band wants to get signed by a record label and approaches a PR representative who looks at the album's declining sales
What evaluation technique should the PR representativeuse to show effective results?
a. Measurement of audience action
b. Measurement of media impressions
c. Measurement of audience awareness
d. Measurement of audience attitudes
A
Communication & Mass Media
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Articulation is the degree of perceived physical or psychological closeness between people
Indicate whether the statement is true or false
Communication & Mass Media
When we tend to favor negative impressions over positive ones, we are using a
a. hidden bias. b. negative bias. c. prejudice. d. stereotype.
Communication & Mass Media