The School of Business at a regional university was the first part of the institution to adopt CRM. Two years later, the initiative was quietly dropped. One possible cause for the failure was:

A. Total buy-in by the staff and administrators
B. Simplification of procedures as a result of CRM
C. Training
D. Focus on software that met the goals
E. Lack of management initiative

Ans: E. Lack of management initiative

Business

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You have decided to use only closed-ended questions on your survey. Which of the following questions would NOT be found on your survey?

A) Do you like chocolate? B) What is your gender? C) Do you work full-time or part-time? D) What do you like about your teacher? E) In which month do you plant your garden?

Business

Which of the following is true with regard to the global geographic structure?

A) With the geographic structure, the focus is on importing. B) Marketing-oriented companies are most likely to opt for this structure. C) The geographic structure is not an adequate structure for consolidating regional expertise. D) In a geographic structure, problems of coordination across different regions are virtually nonexistent.

Business