Which is the most commonly used measure in media planning?

A) reach
B) opportunity to see (OTS)
C) gross rating points (GRP)
D) cost per thousand (CPM)

B

Business

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As production moves up, the average cost per unit decreases because ________

A) variable costs decrease B) of increasing diseconomies of scale C) fixed costs are spread over more units D) overhead costs decrease E) revenue increases

Business

Callable bonds can be paid off and retired at the option of the issuing company at specified dates

Indicate whether the statement is true or false.

Business