The Central Bank is an international agency that provides loans and technical assistance to low-and middle-income countries, with the goal of reducing poverty

Which of the following market entry strategies allows an organization 100 percent ownership of its foreign subsidiaries?

A) franchising B) direct investment C) product sourcing D) joint venture

Which of the following statements is true regarding advertising?

A) Advertising has limited reach. B) Advertising has high cost per customer. C) Advertising is usually used to build sales in the long term. D) Effectiveness of advertising can be evaluated easily.