The ________ sphere is the number of channel levels, from raw materials to final product and distribution, in which a company will participate

In a(n) ________, new products and marketing tactics are tested among specifically identified groups of customers and stores

A) controlled test market B) simulated test market C) standard test market D) systematic sample E) accidental sample

A government or political party that strictly derives its ethics and laws based on a specific religious book is an example of ________

A) utilitarianism B) ethical fundamentalism C) ethical relativism D) Kantian ethics