Mini-Case Question. As part of its marketing communications effort, Vincent & Rankine uses many forms of consumer-directed sales promotions, such as coupons, rebates, sweepstakes, gifts, and rewards

Which type of communication strategy do these types of tactics represent?
A) a decentralized communication strategy
B) a pull communication strategy
C) a centralized communication strategy
D) a pulsing communication strategy
E) a heavy-up communication strategy

B