Appy Juices, a company that manufactures bottled water, diversified into soft drinks before any of its opponents could launch a diversified product. This would be an example of a(n) ________ attack

The AIDA concept:

a. does not include personal selling, advertising, and public relations. b. does not explain how all promotions influence purchase decisions. c. assumes that consumers regularly go through each stage of the process during all purchases. d. indicates that a purchase decision is the same for high-involvement and low-involvement products.

M&M allows consumers to put names and works on their candy, this is an example of ________

A) product personalization B) brand personality C) personality traits D) extroversion personality