Janet works for a media agency based in Japan. Janet is helping the IMC manager of Siljure, a French cosmetics company, with the design and language to be used in an upcoming promotional campaign in Japan. The IMC manager knows what to convey but wants to advertise it in a culturally relevant manner. Which step of the IMC process is Janet helping Siljure with?
A. Encoding of the message.
B. Choosing an appropriate channel for the message
C. Decoding of the message.
D. Providing feedback from customers.
E. Reducing noise from competing ad campaigns.
Ans: A. Encoding of the message.
Business
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