What is sales promotion and in what industry is it commonly used??
What will be an ideal response?
ANSWER:
Sales promotion is best defined as the use of specific features like coupons, sweepstakes, sampling, etc., that are used to directly spur sales. An example would be the inclusion of coupons for Twinkies in a box of Frosted Flakes. This strategy is most often used in the retail industry.
Communication & Mass Media
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