Marriott Corporation now contains hotels and motels from the "budget" end of the consumer spectrum to the "premium" end with their JD Marriott flagship locations
This is an example of a firm that successfully performed a(n) ________ to reach more consumers and ventures that are more profitable.
A) upstream integration
B) two-way stretch
C) up-market stretch
D) down-market stretch
E) downstream integration
B
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When marketers shift their focus from single transactions to creating ongoing relationships through high-engagement, experiential, customer journeys it is an example of a ______.
outsourcing force technological force competitive force business force
Pearland, Inc has 9,000 shares of preferred stock outstanding
The preferred stock has a $90 par value, a 14% dividend rate, and is noncumulative. If Pearland has sufficient funds to pay dividends, what is the total amount of dividends that will be paid out to preferred stockholders? A) $32,143 B) $113,400 C) $57,857 D) $8,100