________ maintains that marketers must satisfy customers' needs in ways that also benefit society and are profitable to the firm
A) Value propositioning
B) Customer relationship management (CRM)
C) The social marketing concept
D) A sales orientation
E) Value chain management
C
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Joe feels he is not fairly compensated for his efforts and contribution to the company. His next step might be to
In a typical P.E.S.T analysis, which of the following examples is considered a political trend
affecting the market? A) increasing the interest rates on home and automobile loans issued by banks B) allowing incentives for automobile owners for trading their old gas-based cars for more fuel-efficient electric cars C) placing higher import tariffs on goods manufactured by a company based in a hostile country D) introducing flexible work schedules for employees with families and those who commute greater distances