Which of the following segments labeled by D'Arcy Masius Benton & Bowles (DMBB) consists of status-conscious and ambitious Europeans, many of whom are business professionals, who use conspicuous consumption to communicate their success to others?

A) Successful Idealists
B) Comfortable Belongers
C) Affluent Materialists
D) Disaffected Survivors

C

Business

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Under rent control, landlords cease to be responsive to tenants' concerns about the quality of the housing. Why is this?

a. With shortages and waiting lists, landlords have no incentive to maintain and improve their properties. b. Landlords know they can never please their tenants. c. The law no longer requires landlords to maintain their buildings. d. Quality of housing becomes the government's responsibility.

Business

What is paid search advertising and why is it increasing in popularity?

What will be an ideal response?

Business