Identify two elements included in the 12 categories of marketing variables that are organized into different categories under the 4 Ps classification
What will be an ideal response?
Pricing, promotions, and product are mostly the same under both classification systems, but the original 12 categories also included branding, channels of distribution, personal selling, advertising, packaging, display, servicing, physical handling, and fact finding and analysis.
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Globalization reduces the possibility that a manager will face an ethical dilemma
Indicate whether the statement is true or false
What is the best definition of an interest rate?
A) the conditions a seller gives a buyer when offering a short-term loan B) the amount of time for which the supplier extends credit C) the value of the personal property the borrower is willing to forfeit if the loan goes unpaid D) the price paid for the use of money over a certain period of time E) the asset that is pledged to secure the loan