Inmon recommends that each

a. Spreadsheet in an organization be assigned login and password
b. Spreadsheet in an organization carry the developer name and identification
c. Spreadsheet in an organization be encrypted before being stored
d. Spreadsheet in an organization be assigned a unique identifier

D

Business

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When strategic management integrated both perspectives, what happened?

What will be an ideal response?

Business

________ analyze(s) data from a variety of sources, such as retailer scanner data, company shipment data, pricing, media, and promotion spending data, to understand more precisely the effects of specific marketing activities

A) Marketing metrics B) Marketing-mix models C) Marketing forecasting D) Marketing intelligence databases E) Marketing decision systems

Business