KFC opened its chain restaurants in China. Which is one of the major contributors to its success in China, as discussed in this chapter?
A. Food quality that appeals to the Chinese.
B. Western cuisine that is new to the Chinese.
C. Fast service to Chinese customers.
D. Ability to adapt its taste to local Chinese customers.
D. Ability to adapt its taste to local Chinese customers.
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Nyla lives next to you in the dorm, and she has asked you for a ride to the airport at Thanksgiving break. You know that you'll need a ride to the airport for spring break, so you figure if you take her, then she'll take you
Using the economic model of relationships, Nyla's request to you is the _____, and her taking you to the airport is your _____. A. relational cost/relational overture B. relational reward/relational cost C. relational overture/relational reward D. relational cost/relational reward
________________ suggests you are more likely to remember things that are at the beginning of a list or an encounter
a. Impression formation b. Primacy effect c. Overattribution d. Recency effect