When bad news must be communicated beyond the project team, which of the following individuals or groups will most likely receive the news first?
A. Project sponsor
B. Stakeholders
C. Users
D. Contractors
A. Project sponsor
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A. Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts "conventional" versus "unconventional" wisdom. An example of unconventional wisdom can be identified with one of the following as
A) Since per capita annual income in India is about $1,420, all Indians have low income. B) Consumers in Europe and Latin America are interested in World Cup soccer whereas Americans are not. C) There is a presence of a higher-income, middle-class segment in India. D) The potential customer base for McDonald's in India is greater than in any developed country. E) There is no running water and electricity in India.
How can you benefit from following the smart buying steps?
A) Smart buying allows a higher standard of living because you make smarter purchases. B) Smart buying allows you to buy what you want when you want it. C) Smart buying helps you maintain your budget. D) Both A and C are correct.