How do changes in technology affect the practice of values-driven public relations?
What will be an ideal response?
The choice of a medium and message rests on the values of the source and targeted publics.
However, technology provides the tools of communication. It does not dictate values. The authors
cite the Bible, the first mass-produced book. It is now reproduced by a variety of media. However,
the values expressed in it have not changed.
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Self-disclosure by group members does little to break down stereotypes held by members in groups
A. True B. False
Answer the following statement(s) true (T) or false (F)
1. Deductive theory development occurs before inductive theory development. 2. Survey research is the only way to determine how someone thinks or feels about something. 3. Experiments can only occur in laboratory settings. 4. Content analysis is primarily used to study mass communication. 5. In ethnographic research, acting as a complete observer allows for the most objectivity in recording data.