A firm's trademark is protected from misuse if it is registered with the

When the consumption of a good generates an external benefit:

a. the private benefit consumers receive from the good will be higher than the true social benefit. b. too much of the good will tend to be produced from the viewpoint of economic efficiency. c. the community generally suffers an exactly offsetting external cost from the production of the good. d. the market demand curve will understate the total benefits derived from consumption of the good, and as a result, too little of it will be produced and consumed.

The profit-maximizing output of a pure monopoly is not socially optimal because in equilibrium:

A. price equals minimum average total cost. B. marginal revenue equals marginal cost. C. marginal cost exceeds price. D. price exceeds marginal cost.