The concept of the Golden Rule is similar to ends-based thinking.

Hilltop Golf Course is planning for the coming golfing season

Investors would like to earn a 10% return on the company's $50,000,000 of assets. The company primarily incurs fixed costs to groom the greens and fairways. Fixed costs are projected to be $32,000,000 for the season. About 500,000 rounds of golf are expected to be played each year. Variable costs are about $17 per round of golf. Hilltop golf course has a favorable reputation in the area and, therefore, has some control over the sales price of a round of golf. Using a cost-plus pricing approach, what sales price should Hilltop charge for a round of golf to achieve the desired profit? A) $64 B) $81 C) $47 D) $91

All of the following are a part of a total solution package, possibly allowing a premium-price player to retain its competitive edge, EXCEPT:

A. financing options B. higher level of service support C. inferior quality D. stronger technical expertise E. specialized or customized product options