The first step in the negotiation process should be

a. defining ground rules.
b. clarification.
c. justification.
d. developing a strategy.
e. bargaining.

Ans: d. developing a strategy.

Business

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The business operations of the Cadet Corporation are complex, requiring a great deal of planning and coordination. The span of control for the managers of the Cadet Corporation is likely to be:

A. narrow. B. wide. C. unrelated to these variables. D. decentralized.

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The new personalized stationery and business cards are both examples of ________

A) horizontal line extensions B) vertical line extensions C) brand extensions D) multibrands E) co-branding

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